Positioning PSI as the Zillow of the UAE & Middle East A competitive benchmarking study and investor-first mobile redesign for Property Shop Investment — Abu Dhabi's leading real estate brokerage.

As Lead Product Designer, I shaped the end-to-end Salesforce UX for customer support at one of the largest telecoms in the US. Embedded in a cross-functional squad of PMs, architects, and Salesforce developers across 13 months. From early research through to a platform migration that measurably reduced costs and improved satisfaction.

JobStreet is southeast Asia's largest online employment company, which helps job seekers find the dream job and hirers to find the right talent. JobStreet has three email products,

Redesign CEO and Lending Platform_Product Design Case Study